• Content marketing shares

    What Content Marketing Metrics Should You be Monitoring in 2020?

    February 7th, 2020

    Content marketing is an essential strategic marketing approach designed to deliver information through various mediums including text, videos, and graphics.  At its core, with content marketing you’re educating your audience on your brand, product, or service. Monitoring key metrics helps ensure that your content marketing campaigns are successful in 2020 and beyond.  So where should…Read More

  • Snapchat: how can it help your business

    Snapchat: How Can You Leverage it to Promote Your Business?

    October 12th, 2017

    Successful digital marketing depends on getting your message in front of the customers who you want. Snapchat use has exploded over the last couple of years, making the platform a great place to connect with prospects, especially those in the highly-coveted Millennial cohort.

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    5 ways to show your customers that you value their loyalty

    April 21st, 2017

    April is International Customer Loyalty Month, the perfect time to be reminded how important it is to garner brand loyalty from your customer base.  Your repeat customers are the foundation of your brand’s success. To keep them coming back, you need to make them feel valued. Here are 5 of the best ways to show…Read More

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    Marketing to Millennials: Marketing Trends that Work

    October 20th, 2016

    Millennials grew up under the heavy hand of 90s advertising and marketing. Ask any one of us, and we can candidly remember the awesome, but heavily marketed sugary cereals, toys, and latest gadgets found on early Saturday morning cartoon networks. It is in our blood. However, marketing to us now is a challenge. Finding the…Read More

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    Fall Tips for Sprucing Up Your Social Media Efforts

    September 26th, 2016

    As we move into the fall season, maintaining your web presence remains an ever present goal. Companies acquire new business, brands roll out new products, and several new marketing initiatives roll out for season. New business should always be at the forefront of your customer’s minds. Keep on top of seasonal goals and marketing strategies…Read More

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    Google Keyword Planner: Effective Tips for Creating Keyword Rich Content

    September 14th, 2016

    Location used to be how customers found a business or service. Presently businesses are looking to increase their visibility online. Search engines, such as Google and Yahoo, are geared toward assisting customers in finding the solutions they are looking for, so how does a business configure how a customer can find their business, brand, or…Read More

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    Why You Should Care About Social Media Engagement

    August 29th, 2016

    Gone are the days when brands and companies pushed their products onto customers through traditional media. We are no longer a complacent society, forced fed the typical marketing ploys. With the advent of social media, customers are able to interact and speak to brands through various platforms – Facebook, Twitter, Google +, and a myriad…Read More

  • Content Marketing Strategy

    Content Marketing Strategy: Strategies for Better Rankings

    August 24th, 2016

    Developing content to grace your blog is one of the ultimate goals in content marketing. As discussed previously, developing content that speaks to your customers and readers is the best way to attract more customers into the marketing funnel. Grabbing awareness and generating interest that leads to conversions or sales is the bottom line. Figure…Read More

  • Content Devlopment

    5 B2C Content Development Tips to Use Today

    August 15th, 2016

    “Build it and they will come.” A line right of out “Field of Dreams” became hugely popular as an inspirational quote with the underlying message of providing something useful to others, and they will ultimately come to you. In the world of content marketing, it signifies creating trustworthy, insightful content. According to a survey, 90%…Read More

  • Social Media Reaction & Momentum

    Social Media Status Updates to Build Reaction & Momentum

    August 11th, 2016

    A thorough digital marketing plan always includes the use of social media. Social media is at the heart of marketing, and there are no signs of it slowing. Facebook, Twitter, LinkedIn, Instagram – those social media platforms are robust with opportunities to engage with customers. What makes a great social media status update? Should it…Read More