As we move into the fall season, maintaining your web presence remains an ever present goal. Companies acquire new business, brands roll out new products, and several new marketing initiatives roll out for season. New business should always be at the forefront of your customer’s minds.

Keep on top of seasonal goals and marketing strategies with these foolproof social media solutions.

  1. CTA’s generate discussion
    Calls to Action (CTA’s) propel a conversation or encourage responses from your customers and fans, creating an avalanche of potential content for the future. Calls to action can questions, sharing of stories, or in forms such as sign up forms or share buttons.
  2. Graphics & visual updates bolster interest
    Stimulating and engaging designs, pictures, and visuals lend a healthy bit of attention to any business or product. Graphics made through Photoshop or Canva are excellent solutions to creatively makeover any status update or blog post.
  3. Build interest through Instagram or Pinterest
    Image-heavy brands or products gain an advantage when they utilize platforms like Instagram or Pinterest. Instagram and Pinterest allow fans to follow their brands while brands can attractively sell or promote products in a visually appealing manner. Cosmetics, retail, and food are some of the biggest proponents of Instagram and Pinterest. Also, simple integration of hashtags and links creates an opportunity to market brands, products, or services.
  4. Ramp up social media engagement efforts
    Smart, fun social media updates should always be a top priority for social media managers. Social media platforms are an excellent place to reach your fans, increasing the engagement for the brand and potentially converting those fans into customers. Devise a posting schedule, create images, and craft the CTA’s to go along with social media updates for better results.
  5. Content driven marketing
    Create direct, purpose driven content that aligns with the marketing goals, strategies, and tactics for reaching and engaging the audiences relevant to your business. Whether they are new customers or investors, content in conjunction with your business and social media strategy is key.

In addition to maintaining a strategic social media strategy, the new season is a very good time to review your keywords for your content marketing plan and website. Additionally, a thorough review of previous strategies and metrics can help you determine if you are on track for your department goals.

What are some of your goals for the season, and how do you plan on achieving them? Are you hitting your metrics, and what strategies can you suggest for beefing up your social media program?