Millennials grew up under the heavy hand of 90s advertising and marketing. Ask any one of us, and we can candidly remember the awesome, but heavily marketed sugary cereals, toys, and latest gadgets found on early Saturday morning cartoon networks. It is in our blood. However, marketing to us now is a challenge. Finding the right vertical for advertising and marketing toward Millennials can be a challenge for brands.

Influence Marketing

Marketing is all about influencing, and influence marketers understand the dynamic between brands and their fans. According to a Marketplace study, 70% of Millennials trusted a non-celebrity endorsement, particularly from influencers whom they consider their peers. So it is no wonder that influencer marketing has become a powerful, effective tactic for this particular generation.

Some of the biggest influencers of 2015 had followings upwards of 300,000+ people through social sites such as Instagram in various categories.

Social Sites

Millennials spend upwards of three hours a day on social media sites, and brand influencing and marketing on social media has increased with the advent of paid social advertising. The Social Media Examiner’s 2015 study highlighted 64% brands and businesses who invested their efforts in social media for one year found it useful for building a loyal fan base.

Growing a Millennial fan and customer base on social media platforms has proven to be an effective strategy for brands, as the Millennial generation tends to follow influencers and their peers on the same networks. Millennials get 88% of their news from their Facebook feeds, and more are reviewing what their peers are discussing through other platforms such as Twitter.

Live Stream Space

Live stream is television on steroids for the current generation. Instead of waiting to get your news via the TV or radio, swaths of viewers are able to view and tune in to news through their mobile devices.

Live stream apps like Facebook, Meerkat, Periscope, or Twitch have allowed industry players, such as the travel industry, to revolutionize their advertising budgets by broadcasting live vacation feeds from top resorts, destinations, and attractions.

The argument for live streaming apps and Millennials is strong. Meerkat (54%) and Periscope (49%) are leading contenders amongst Millennials. Brands that have successfully incorporated live streaming into their marketing strategy include Red Bull, CNN, MasterCard, and prominent celebrities, sports teams, and television shows. MarketingLand makes a profound case for using Meerkat and other live stream apps as well.


Branching out from the typical social media platforms, marketers are turning to image and multimedia apps such as Snapchat. Since its initial launch in 2011, Snapchat has garnered attention from Millennials in particular. Brands such as Taco Bell, GrubHub, GE, and Gatorade have joined in on the marketing trailblazing.

Taco Bell was one of the biggest brands to take advantage of the app, using Cinco de Mayo and a Taco head geofilter as their lead campaign. Highlighted by the Wall Street Journal, the campaign was a success, as the Taco Bell team discovered users spend an average of 24 seconds on their lens during the campaign.

According to a Nielson study, Snapchat reaches 41% of the Millennial generation, ages 18 – 34 years old. However, the price tag of marketing on Snapchat is not cheap. Brands can expect to pay between $450,000 – $750,000 for one day!

Developing a strong social media and digital marketing strategy with consistent posting supplemented with creative campaigns can facilitate conversation, generate fans, and create new customers.

What are some strategies you are using currently for your customers? Are you active on social media? If so, what platforms? Share with us your current marketing strategies and where you have found success in locating your customers.