Successful digital marketing depends on getting your message in front of the customers who you want. Snapchat use has exploded over the last couple of years, making the platform a great place to connect with prospects, especially those in the highly-coveted Millennial cohort.

Who Uses Snapchat?

Snapchat has about 158 million daily users. On average, they open the app 18 times each day, spending 25 to 30 minutes there throughout the day. More than half of their users come from North America. Another quarter visit from Europe with the balance visiting from somewhere else.

Around 60 percent of the people who use Snapchat are under 25 and nearly a quarter are still in high school. The largest demographic on Snapchat is the 18 to 24 set, making up around 37% of Snapchat users. A quarter of users falls into the 25 to 34 group, and about 12 percent are between 35 and 54. Among the 18 to 24 set, Snapchat’s penetration is estimated at 69%, making this a great place to reach this group. The 25 to 34 demographic is growing, too, allowing you to get in early reaching these consumers.

How Can You Leverage Snapchat to Promote Your Business?

Snapchat offers brands a number of tools for promotion. Use a mix to get the best results. Powerful tools include:

  • Video ads. Called SnapAds, these are 10 second, vertical screen ads that appear between Snapchat stories. Snapchat says that the clickthrough rate on their ads is five times the rate on other social media platforms.
  • Sponsor popular users. Many influential Snapchatters are willing to use your brands in their photos or videos to draw people to your products.
  • Tell great stories. Snapchat stories are series of videos and images that stay on the platform for 24 hours. Users share the stories that they love, giving you access to new prospects.
  • Snapchat Lenses. While these are still pricey, they are a great way to get people to engage with your brand and share stories that feature it.

By creating your own organic content and augmenting it with paid placement, you can increase awareness of your brand and build online engagement. Over time, you can earn the trust of Millennials and other groups and win their business.